Review of Harry's Dredd Essay

Harry elaborated his points by using numerous examples of films to back up his points. Whether it was to name films the actors were in, or listing films that included similar or complete opposite statistics, Harry expanded his answer to its maximum via different techniques which were all effective. These points, alongside his facts about budget, comparison budgets and income really nailed down why Dredd did fail at the Box Office.

He links his statistics and facts back to his opinion, which creates effect for the reader to not be swayed by what he is saying but believe every word. The reason this is important is because it gets the point across smoothly but extremely quickly and avoids an excess in unimportant information.

By confidently using a negative semantic field of vocabulary, Harry put his points across sharply that Dredd flopped at the Box Office, and links them back through his opinion to the question. By doing this he gained a B grade mark, which is reflected in his writing. Harry's clear line of argument is represented through his constant opinion. By linking back to it after each point, he made out his opinion almost outweighed the facts as if they were supporting him.

To be critical about Harry's response, he could add in additional alternative vocabulary, rather than repeating the same words. 'Cult' seems to be used a bit too much, and different words could make it progressively more fluent. By expanding his knowledge with in the marketing area, he would use excelling understanding if backed up by his forceful opinion.

Global Institution Domination Essay

Global Institution Domination Essay by Nat Clarke

Exam Question Research

Dredd:

Budget - $45 million
Box Office Gross - $36.5 million

Distributed by Entertainment Film and Lionsgate

Running times 95 minutes

Sci-Fi Action Genre

Produced by: DNA Films, IM Global and Reliance Entertainment

 

Actors:

Dredd - Karl Urban

Judge Cassandra Anderson - Olivia Thurlby

Kay - Wood Harris

MaMa - Lena Heady

 

Location it was filmed in was mainly South Africa, the rest was produced in CGI, the costumes tend to be of a science fiction genre.

 

This film took $6,278,491 (USA) (21 September 2012) on the opening weekend.

UK Opening Gross: £1,049,345 and was viewed on 415 screens

 

Dredd is known as an 'exclusive with limited runs release', as it was extremely difficult to find where abouts you could watch it in the cinema as it was screened very narrowly.

Star Trek: Into Darkness:

Budget - £190 million
Box Office Gross - $470 million
Distributed by Paramount Pictures (Big Six)
Running time 133 minutes
Sci-Fi Genre
Produced by: Bad Robot Productions, K/O Paper Productions and SkyDance Productions

Actors:
Chris Pine - Captain Kirk
Benedict Cumberbatch - Khaan
Simon Pegg - Scotty
Zoe Saldana - Uhura
Alice Eve - Dr Marcus
Zachary Quinto - Spock
Karl Urban - Doctor

Star Trek was predominantly filmed with in warehouses, however spaceships are filmed on real life huge dustbins and edited away to look Sci-Fi like. They also used an element of CGI, however JJ Abrams (director) wanted to produce as much props as possible and edit them to make it look more life like and real. The scene in which contains the volcano was filmed via a helicopter, this shows that due to a large budget they can create a variety of camera angles to put empathy with in the scene. CGI however wasn't used for the spaceship scene when Khan comes to attack Starfleet because Abrams wanted it to be more lifelike. The 1000 watts of electricity was used for a few seconds in a scene, this will have cost a lot of money from the budget for a few seconds, however due to large sum of money they have for this film they are able to splash out on accessories and novelties to make the film so much more real.
Star Trek Producers (Paramount) hired a dialect coach, in order for the role of Uhura to ensure the 'alien' language was perfectly produced and pronounced. A British company wouldn't afford this due to the lack of budget, and therefore this makes Star Trek widely successful once again due to the huge budget.
The first 2 minutes of the film shows Captain Kirk and Doctor running through a 'jungle' made from entirely red painted trees, and yes they were painted, by hand. The set managers spent months preparing and producing hundreds and hundreds of trees each with a couple dozen branches and millions of leaves. Without the scale of budget Star Trek had, this wouldn't have been possible at all, as it was very time consuming and costly.

Star Trek used IMAX camera for 30 minutes of the film
This film took $70,165,559 (USA) (17 May 2013) on the opening weekend at the cinema

Star Trek was a wide release film, as it had a heavy investment in all areas in order to ensure its success.

On the opening weekend, Star Trek: Into Darkness was viewed across the UK on 555 different screens. In the second weekend of release it then dropped to 512 screenings throughout the UK.

Paramount Pictures

Paramount have production deals with the following institutions:

Bad Robot

Di Bonaventura Pictures

Disruption Entertainment

Fake Empire

Michaels Goldwyn Co.

Montecito Picture Co.

Platinum Dunes

Plan B Entertainment

SkyDance Productions

Paramount are a parent company for DreamWorks

Films Produced: Shrek, Transformers, Mission: Impossible, Marvel Cinematic Universe (2008-2011), Indiana Jones, Star Trek, Jackass, Beverly Hills Cop, "Crocodile" Dundee, Madagascar, Kung Fu Panda, Paranormal Activity, GI Joe and Friday The 13th

Entertainment Film

Based in London
Distribute films made by New Line Cinema

What they have Distributed this year:

Beautiful Creatures

Her

The Butler

American Hustle

The Harry Hill Movie

Romeo & Juliet

They also distributed the whole of the Lord of the Rings Trilogy

Lionsgate

Canadian Entertainment Company

Industry: Motion pictures, television programming, home video, family entertainment, Video on demand, digital distribution, music, & music publishing

Serves Areas such as United Kingdom, North America, France and Australasia

Subsidiaries:
Celestial Tiger Entertainment (Joint venture)
Debmar-Mercury
Mandate Pictures
Pantelion Films
Roadside Attractions
Sea to Sky Entertainment
Summit Entertainment
TVGN (joint venture)
Epix (joint venture)
CodeBlack Films

Films they have distributed:
Dirty Dancing, Earth Girls are Easy, Army of One, Total Recall, On Golden Pond, and the Rambo series.
Lionsgate also distributes select NBC programs such as Will & Grace, Little House on the Prairie and The Biggest Loser; Mattel's Barbie

Exam Question Practice

“Media production is dominated by global institutions, which sell their products and services to national audiences” To what extent do you agree with this statement?

 

Topic - UK an US Film


Aspect - Media Production


Viewpoint - Global Institutions                                           


Instruction - To what extent (evaluate)

 

       

 

        What I need to know in order to answer the question:

• Information about two films (1 US and 1 UK, with statistics and facts) Box office, budget, actors, genre etc
• One of the Big Six - linked with US film (Evaluating Star Trek: Into Darkness - Paramount) - what they own, what they have produced, how successful
• Production companies UK films (usually 2 or more - Dredd - Entertainment Film and Lionsgate) - what they own collectively and separately, who owns them, films produced, any other type of media influence etc
• How Star Trek and Dredd are produced - location, props, lighting, cameras, colour, costume
• National Audiences - Cinema viewings down to distribution and release of films nationally
• Add opinion with facts - evaluate how negatively UK institutions cannot affect the US big six and why

Hardware and Content Essay

Hardware and Content Essay by Nat Clarke

British Institution Research

Screen Yorkshire has been running for over ten years, with an aim to not only provide support for Britain within the film industry, but to make Humber and Yorkshire the most sought after destination for productions in the UK. Investments made by Screen Yorkshire are purposely made to develop talent and content in specific films they target. This is the largest organisation in the UK that invests in content (£15 million). Investments are made on market rate commercial terms with an intention to make sure investment returns are going to produce a legacy fund to support the development of content and production for TV and Film in Yorkshire.
Screen Yorkshire also run highly regarded talent schemes, such as 'The List' and 'Triangle'. The idea behind these schemes is to encourage national and regional talent to progressively excel in the TV and Film industries.

       Examples of Screen Yorkshire Production:

• Wuthering Heights
• Kill List
• A Passionate Woman
• The Damned United
• Tyrannosaur
• Red Riding
• This is England '86

Film 4 started out as a production company owned by Channel Four Television Corporation in 1982. It was initially responsible for the production of films with in the UK and across the world. It was originally known as 'FilmFour' to coincide and support the launch of channel 4. In 2002 it was made available to a larger range of customers, instead of just being on the market for subscription to people with SKY and digital terrestrial via ITV. Cuts were then made towards the end of 2002 as Film4 couldn't compete against Hollywood, this meant a decrease in budget (£30 million to £10 million) and a loss of 50 jobs. In 2006 the channel re-launched as 'Film4 Productions' the channel then became free, which boosted viewers from 300,000 subscribers to 18 million households. Broadcasting hours were then increased, and advert breaks during the films would then occur. The original idea for Film4 was that it didn't broadcast big Hollywood blockbusters, however nowadays do. Film4+1 was dropped in August 2007 on satellite, cable and freeview and then replaced with channel 4+1, however then returned in August 2013.

       Examples of Film4 Productions:

• Never Let Me Go
• Slumdog Millionaire
• Dead Mans Shoes
• The Lovely Bones
• The Inbetweeners Movie
• Dr.Easy
• 12 Years a Slave

Studio Canal was founded in 1999, which established a reputation for an innovative approach to distribution with in the film industry in the UK. With an aim to work collectively with filmmakers to achieve brilliant results. It is one of Europe’s leading companies in the market for co-production, acquisition, distribution and sale of international feature films. This is the only company which has three main territories in Europe (Germany, UK and France). Studio Canal distribute more than 50 films a year across Europe, and owns one of the most important libraries in the world, which itself holds over 5,000 titles.

       Examples of Films Distributed via Studio Canal:

• Drug War
• Rush
• Robocop
• In Fear
• Non-Stop
• Alan Partidge - Alpha Papa
• The Bling Ring

Warp Films is an independent institution in the UK, with a secondary company Warp Films Australia, based in Melbourne. It was officially founded by Warp Records (Rob Mitchell and Steve Beckett). When created, Warp Films gained financial support from NESTA and had to remit and produce a selection of short films. The first short film created - 'My Wrongs' (2002) which then went on to win a BAFTA in 2003, following that then became the first short film DVD single in the UK. Warp Films have worked alongside Channel 4 and Screen Yorkshire numerous times to create films that they feel will turn out successful nationally.


     
       Examples of Warp Film Productions:

• Dog Altogether
• Hush
• Curtains
• Four Lions
• The Midnight Beast
• Grow Your Own
• Arctic Monkeys At The Apollo

Revision Video

Star Trek: Into Darkness Revision Animation

Star Trek: Into Darkness - Marketing Answers

On what date did JJ Abrams release three freeze frames, and why was this effective?
The release of three freeze frames took place on October 4th 2012, in which was a very effective way of marketing the film. The reasons for this which make it effective are down to the 'geekiness' of graphics, mise en scene and CGI which attract people to this stereotype of action film. JJ Abrams knew his audience would be based down on the way his film looked on the screen, as well as the science-fiction genre, so by releasing freeze frame he thought he could express the elements of what his main base of critics would appreciate. By pleasing the people who really know what they are talking about when it comes to films such as Star Trek Abrams knows the audience can only increase.

After significant levels of research why did Bad Robot release a teaser trailer for Star Trek: Into Darkness?
JJ Abrams and the Bad Robot team investigated into what happens to people when they experience levels of fear. In terms of the reaction they were going for, excitement would do pretty much the same thing, and therefore by releasing a teaser trailer they knew that the general public would go crazy for it. In order to get the word out about the teaser trailer, the film would need to be marketed in a variety of ways, so therefore a teaser trailer wouldn't work on its own.

Why was a press junket important for Star Trek's publicity approach?
Firstly, a press junket is when the people in charge of the production of the film set up a session in a hotel usually, in which an interview takes place with all the main cast members present. This then leads to the film being publicised worldwide via radio, TV, news, magazines, newspapers etc. This is crucial publicity for Star Trek and allows their name to be all over every cover, website or news flash, raising awareness, and eventually leading to raising the audience at the cinema when released. After the cinema reviews the DVD and Blu-Ray will then be promoted in the same way. Seems like a win-win situation really.

What was different about the release of their Blu-Ray as opposed to other films?
To stretch the profit even more, the marketing team decided to do something with rattled the cages of many Star Trek lovers. When purchasing this film on Blu-Ray in order to get the special features which would on any normal Blu-Ray be on a different disc in the same box, they decided to release each feature separately. This meant that for the real geeks that like to know everything about the film right down to the tiny details had to purchase each part separately for the same price as the original disc. The two parts that were released include material that cannot be seen anywhere else, and therefore this spurs many buyers to go the extra mile and make sure they get their hands on it.

What was the purpose of the Official Poster?
The purpose of the poster was to express the fact that even though the film is set in the Future, it is still marked as London, and by sneakily including this in the poster image people who look into it closely will realise this. Another thing which is quite important regarding the poster is the quality of the image, so looking at the effects and how it has been structured together to make the professional finish.

Why was the Official Trailer important?
The trailer is required in order to make a successful film. You could evaluate why this is, but personally I believe this is true because it educates the general public, and the specific audience type to what the film is about. The trailer shows a one man mass destruction of the world, which instantly appeals to a certain category in the quadrant. They also introduce the new female character which then is obviously more aimed towards the male population. By showing this figure within the trailer it is more than likely going to get more people watching it, stereotypically boys and men.

What was the idea behind the advertisement at the Super Bowl?
With an audience convincingly over 100,000,000 people worldwide the Super Bowl is a brilliant way of advertising. However there does come a cost, and its pretty huge! It costs roughly $4,000,000 per 30 second slot of advertisement, think of how much of the budget that has blown, and you've already made the film and paid the actors. The idea was to basically increase awareness of the film, but to act as a platform to launch the Star Trek app which becomes of a huge importance within the answer to one of the following questions regarding the premier of the film to the public.

What happened to the release date of the film, and why was it crucial for the marketing?
If fans had downloaded this app, it was possible for them to gain access to 'secret' tickets to see the film before release. This was brilliant for the marketing side of things, due to the fact Paramount who distributed the film knew that it would hit the tabloids and newspaper headlines as it had never happened ever before with any film. This is their eyes was absolute genius, due to the fact not only were they able to start selling tickets for the cinema early, but it made it sound like the event of the year, which will have made more people gone to see it, whether it be before the actual release or after.

Why was there a fuss over the release of the International Poster?
It became a very big event for Star Trek lovers when the posters were published, not only were they all different for each country that the film was released in (so gaining more ideas of what will happen). The main fuss was over the fact the film was going to be released earlier in some countries than others. The reason there was so many posters released was to try and boost ratings for a film where Star Trek has initially fell below the stocks before with previous films.

What was the film most known for in the way it was marketed across London?
On the 23rd March 2013, 30 helicopters equipped with hundred of LED Lights lit up the sky forming the original Star Trek Logo. This created masses of people watching under the night sky at what was going on. It was covered by the magazines and was all over the national news, and the internet, which raised a huge awareness of the film, it will have even got people researching into what happened, and then may be leading them on to watching the trailer.

Why was the ending significant when going about marketing the film?
Looking closely and reading the credits of the film you may notice that the films ending was dedicated to the 9/11 veterans. The ending of this film shows Chris Pine reading a speech of the events which took place in the so called terrorist attack on London itself which was caused by Khaan. He didn't really mention anything about it being London, or the fact that it was a terrorist attack, however by it being dedicated to these veterans you can make out that it symbolised that particular event. This, if publicised correctly, with the ending as the way it is, will have produced respect from many viewers, and may even boost the ratings or viewings. However by adding a significance of an event in many peoples life, globally people will connect to the film, even if they have to wait until to the end. In my opinion this was a brilliant idea, and really ended the film with grace and peace.

Star Trek: Into Darkness - Marketing Questions

On what date did JJ Abrams release three freeze frames from the film, and why was this effective?
http://www.comingsoon.net/news/movienews.php?id=95555


After significant levels of research why did Bad Robot release a teaser trailer for Star Trek: Into Darkness?
http://redringsofredemption.wordpress.com/2013/05/15/marketing-method-j-j-abrams/ 


Why was a press junket important for Star Trek's publicity approach?
http://ilovethatfilm.blogspot.co.uk/2013/05/the-many-methods-of-movie-marketing_6475.html 


What was different about the release of their Blu-Ray as opposed to other films?
http://www.forbes.com/sites/scottmendelson/2013/09/12/star-trek-into-darkness-blu-ray-punishes-the-fans/ 


What was the purpose of the Official Poster?
http://www.entertainmentwise.com/news/96982/Star-Trek-Into-Darkness-Trailer-Revealed-Will-Aliens-Invade-London


Why was the Official Trailer important?
http://www.digitalspy.co.uk/movies/news/a443222/star-trek-into-darkness-trailer-benedict-cumberbatch-wreaks-havoc.html


What was the idea behind advertisement at the Super Bowl?
http://www.deadline.com/2013/01/super-bowl-xlvii-movie-ads-iron-man-3-star-trek-into-darkness-fast-and-furious-six-the-lone-ranger-world-war-z/



What happened to the release date of the film and why was it crucial for marketing?
http://www.huffingtonpost.com/2013/02/04/star-trek-into-darkness-app-release-date_n_2615335.html


Why was there a big fuss over the release of the Office International Poster?
http://trekmovie.com/2013/04/08/new-into-darkness-international-one-sheet-poster-more-details-on-ukireland-tues-tix-sales/


What was this film most known for in the way it was marketed across London?
http://www.asctec.de/home/news/295/en_GB/research


Why was the ending significant when going about marketing the film?
http://trekmovie.com/2013/05/11/star-trek-into-darkness-dedicated-to-post-911-vets-four-vets-from-mission-continues-featured-in-film/